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CEO, Digital Serbia Initiative
Nebojša is a high-impact executive and serial entrepreneur with over 20 years of global experience in electronic payments and fintech. His bold vision coupled with laser focus on execution took him from founding and building five start-ups (Canada, Netherlands and the US), to driving innovation as CTO of an Australian public company with operations on four continents (Asia, Australia, Europe and North America), to working with Payments Canada on modernization of the core payment systems infrastructure that clears and settles over $200 billion every business day.

At Digital Serbia Initiative, Nebojša is leading the team working with 30+ member-companies to create a business environment that serves the Serbian digital ecosystem as a whole. In the strategic effort to develop a strong, globally competitive digital economy in Serbia, this independent and non-profit organisation engages with all relevant players including startups at different stages, corporates, the Government, educational institutions, media, various types of support organisations, influential individuals and broader public.

Nebojša holds a Master’s Degree in electrical engineering from the University of Belgrade.