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CEO & Data Strategist, Data Do
Co-founder & CEO
Data strategist. Helps companies turn data they own into a monetizable asset. Translates business challenges to data questions and back - from data output to business solutions. 
Engaged for data driven strategic consultancy by many international and regional companies: Delhaize, The Coca-Cola Company, Erste, Nelt, Molson Coors, Carlsberg, Atlantic Brands, Lidl...
Career started as market researcher in local marketing research leader, continued in The Coca-Cola company as Strategic Pre-Search, Research and Trends Manager. Founded her first startup in 1999 that was acquired by top 3 global market research company – GfK. In GfK managed & created marketing research & consultancy business in eight Adriatic countries, worked as Business Development Director of GfK Integrated Market Intelligence in Central & Eastern Europe.
As of 2019 in her second start-up DATA DO. DATA DO combines data science with market and consumer understanding to help companies discover new opportunities and increase revenues. In December 2019, DATA DO’s Shopper Centric Assortment Optimization Platform (SPECTRA) has been selected to be co-financed by Serbian Innovation Fund. 
Speaker at leading regional business conferences covering data analytics and data usage topics. Lecturer at FEFA Master Studies (Marketing research & analytics, Principles of marketing) as well as at MŠM MEMBA studies. Rewarded by The Coca-Cola Company for strategic consulting and consumer insight. Certified Consultant at Center for Digital Transformation.
Education: Master in Economics – Marketing (Economic Faculty, Belgrade University), EMBA Sheffield University. British Council Chevening scholar at JICAProgram.