Branko Babić is a Serbian entrepreneur, innovator, and founder of PhiAcademy, a global leader in the permanent makeup industry. His visionary approach has revolutionized the beauty sector, transforming permanent makeup treatment into an internationally recognized educational and business model.

As a visionary leader, Branko introduced the PhiBrows Method, a technique for permanent eyebrows that quickly gained worldwide recognition. Understanding the need for education in the beauty industry, he developed a unique training system with more than 500 Masters and educators worldwide. As of now, PhiAcademy has trained over 100,000 students across 160+ countries.

Beyond education, PhiAcademy specializes in the production and global distribution of premium permanent makeup products and essential tools for professional treatments. The company’s production facilities in Germany and Serbia uphold the highest quality standards, complying with EU REACH regulations and FDA approvals. Products are sold primarily through the official e-commerce platform PhiShop.com and distributed globally via a main distribution center in Vienna, Austria.

Branko is a philanthropist and humanitarian. He collaborates with UNICEF and various charitable organizations, actively contributing to social causes.

He is the father of two sons and lives in Ratkovo, Serbia.