Senior digital executive with domestic and international experience in analytics, digital media, digital marketing, business development and strategic product positioning – involving both start-up and growth organization. I have years of experience in web analytics and utilization of data driven customer acquisition techniques across contemporary digital media channels. I am passionate about technology and how it affect and optimize our life, our work and our societies. I think Built – Measure – Learn is an important concept I have learned building different online presence and analytics environments for various companies. I always relied on trying something new, measuring it and learning from success or failure. My decisions and actions were always based on data, but usable and actionable data.