Vladimir Cupic graduated from the Faculty of Economics at the University of Belgrade. He started his career in the company Deloitte&Touche as Financial Adviser. He took the position of Adviser to the Minister of Economy and Privatization in the Government of the Republic of Serbia in 2001, and shortly afterwards, he becomes the General Manager of the Privatization Agency of the Republic of Serbia.

Since 2003 he was a member of the Executive Board in Hypo Alpe-Adria-Bank a.d. Belgrade, and from 2007 to 2013 he was the Chairman of the Board. In the following two years he held a position of the Chairman of the Executive Board of AIK Banka a.d. Niš. From May 2015 to May 2016 he was the Director of Atlantic Group in Serbia, from where he came to Victoria Group as the Executive Director and Chief Financial Officer.

Cupic is an active member of the governing bodies of a number of business associations, among others, NALED (National Alliance for Local Economic Development), Serbian Chamber of Commerce, the Association of Serbian Banks, SAM (the Serbian Association of Managers), AmCham (American Chamber of Commerce), the Serbian Association of Economists, the Business Association Privrednik and BACSEE (Business Advisory Council for South Eastern Europe).

He is an expert in finance, corporate governance and restructuring, and strategic management.

Lives in Belgrade, married and father to two children.