Miloš Drača brings nearly two decades of expertise in the technology sector, guiding major enterprises through their digital transformation journeys. At Microsoft, Miloš has held several pivotal leadership roles, including Retail and CPG Industry Executive for Central Eastern Europe. As a trusted advisor to leading retailers, Miloš has played a crucial role in implementing large-scale innovations, data-driven enterprise concepts, and the digitalization of consumer and employee experiences.

Currently, Miloš serves as the Sales Director for the Adriatic region, where he collaborates closely with the largest regional enterprise customers and major governments to harness the power of AI Transformation. Additionally, Miloš is dedicated to forming trust-based partnerships in the Security and Cybersecurity segments, bringing unique value and enabling sustainable digital transformation of society.

About Microsoft: Microsoft is the world's largest IT company. Leading enterprises are leveraging the Microsoft Cloud as a competitive differentiator in the market. Key focus areas include AI, ChatGPT, cybersecurity services, and enhancing customer experience.