Lazar Džamić is creative strategist, and he is lecturer at Faculty of Media and Communications. Former Head of Brand Planning in Google's creative think tank ZOO in London, with a personal mission to transform light into heat – the abundance of data in Google's universe into emotional territories for big ideas. He also served as Planning Director in several London creative agencies and was one of the first digital strategists in the United Kingdom. He is an author of several books and teaches digital marketing at FMC.