A sociologist by education, he started his career in the automotive industry in 1990 in the company Slovenijales which was the general importer of Hyundai vehicles in The Socialist Federal Republic of Yugoslavia (SFRY).

In 1998, he moved to Automobiles Peugeot Delegation Generale, where he oversaw network development in Slovenia and Croatia.

From 1999, he worked at Peugeot Slovenia as an assistant director. In a few years, the company developed a dealer network and recorded an increase in market share from 2.3% to 11%.

Before joining Hyundai, he held senior positions at Citroën, Hyundai Slovenia, and Adriatic Auto Nissan Montenegro.

Currently, he is the general manager of Hyundai auto Belgrade and Grand Motors.