Dr. Brooke Hansen is an Associate Professor of Instruction in the School of Hospitality and Tourism Management. She also serves as the Director of the Sustainable Tourism M.A. Program at the University of South Florida and is an affiliate faculty member in the Department of Women’s and Gender Studies. Her current research projects include using virtualization technologies to engage and educate visitors, implementing sustainability assessment and reporting platforms in tourism and hospitality, preparing the industry for climate change impacts, and aligning tourism sectors with the UN Sustainable Development Goals. Making the business case for sustainable tourism is a primary focus of her research. Along with industry partners, she is developing a destination management plan for the State of Florida. She works as a consultant in the U.S. and internationally in Serbia on developing a country-wide sustainable tourism program. In 2022, she received a grant from the U.S. Embassy in Serbia to create pathways of scholarly exchange on tourism development in both countries. Her other research interests include regenerative agritourism, sustainable food systems, gender and diversity, and gastronomy tourism to promote sustainability.