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CEO, Bel Medic
Dr. Jasmina Knezevic, MD – a pediatrician, CEO of Bel Medic together with her husband Milan Knežević, a movie director founded Bel Medic in 1995.
Over the years, Bel Medic became leading private health system in Serbia with general hospital and out-patient clinics, on 5 locations, with 400 full time employees, more than 500 leading consultant physicians and more than 350.000 patients. Bel Medic out-patient clinic in Gracanica began to work at the end of 2017.

Her innovative model that connects quality medical service and supporting non-medical service which is completely focused on the patients, and her commitment to the development of this model in Serbia and the improvement of the reputation of the medical profession, resulted in many awards: award “Woman Leader in Change” by the American Chamber of Commerce in Serbia in 2014,   at the same year, magazines “Econometar” and “Biznis” selected her as the winner of the “Business Planet” award for the most successful female entrepreneur in Serbia. At the end of that year she received a prestigious international award "IWEC 2014", which is awarded to the most successful business women in the world. In 2016.  Mrs. Knezevic won the Award “Creators of Century” in the category Development of Entrepreneurship for Middle and South-eastern Europe, in 2017. Business Excellence Award by the Serbian Association of Managers. The “Top Woman Dragon” award, given by the Association of Business Women of Serbia to the most successful female entrepreneurs, came to her in 2018.  And in 2019.  she won Award „Paragon of virtue“ by Mokra Gora School of Management.

She is permanently devoted and active in the creation of a better business environment.
As the leader in the private healthcare sector, a member of the Healthcare Committee of the American Chamber of Commerce, member of the Managing Board of the Serbian Association of Managers, member of Serbian business club “Privrednik”, founder and member of Executive board of Association of Serbian Private Healthcare Providers, she has great impact on the changes taking place in the private sector, mostly in the medical field.