Zoja Kukić is Programme Director for Startup Ecosystem in the Digital Serbia Initiative, private non-profit gathering more than 25 companies and organisations, working on and advocating for successful transformation of Serbia into a digital society.

Zoja co-founded Startit, organisation that runs eight hubs across Serbia and an online tech media, reaching more than 70.000 people every month. Zoja obtained a Bachelor and Masters degree at Faculty of Economics, University of Belgrade. She also teaches entrepreneurship at FEFA Faculty at University Metropolitan. She is active in empowering women in the tech sector and has co-founded the local branch of Lean In, the world’s largest female empowerment movement.