Ivana Laković is a prominent figure in the luxury industry, serving as the CEO of Luxury Integrated and the President of Adriatic Luxury Business Association (ALBA). She is also the co-founder of Ekovizija, reflecting her commitment to environment Under her leadership, Luxury Integrated has become a significant player in the luxury market, with a philosophy that emphasizes the importance of time in the grand tapestry of life.  Ivana's career highlights include spearheading innovative marketing strategies for some of the region's most prominent brands and projects, with a focus on fostering collaborations that drive economic and cultural growth. Her visionary approach combines a deep understanding of consumer behavior with a passion for storytelling, enabling her to build strong emotional connections between brands and their audiences. A skilled communicator, Ivana has also contributed to the success of major conferences and initiatives, including the Adriatic Luxury Summit, where she has played a pivotal role in positioning the Adriatic as a premier destination for luxury and innovation. Beyond her professional achievements, Ivana is deeply committed to promoting sustainable development and cultural heritage in the region. She is widely respected for her ability to bring together diverse stakeholders, creating impactful partnerships that leave a lasting legacy. Ivana maintains the academic career as a professor on MBA Executive of ESSEC Paris.