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CEO, Siemens Slovenia, Croatia and Serbia
Throughout her career Lončar was a member of management teams of prominent Slovenian and international companies in several sectors: mobile communications, retail, industry, and utility. Lončar acquired experience in the area of strategic development, sales and marketing.

During her career path at Siemens, she is successfully managing Siemens in Slovenia for sixteen (16) years and Siemens in Croatia for five (5) years, she has been actively involved in many strategic projects in the countries as well as in the Adriatic region. Since October 2021, Medeja Lončar is also leading Siemens Serbia in addition to her current roles. Lončar has given special emphasized in her work for to the concept of Industry 4.0. and bringing the Siemens customers in the new era of digitalization.

Owning to her engagement and executive position in various chambers and associations, including her President roles in Management board at Slovenian Managers’ Association and in Supervisory board of German-Slovene Chamber of Industry and Commerce as well as being a Management Board Member German-Croatian and German-Serbian Chambers of Commerce, she actively contributes to progress in society by advocating on topics of sustainability, digitalization and industry 4.0, female representation in managing roles as well as in engineering, business ethics and change management.

Lončar strong advocate for diversity and STEM education and is committed to attracting female talent to the industry. She has initiated several projects, such as "Female Engineer of the Year" project in Slovenia, Croatia and Serbia, with an objective to provide role models for girls - future engineers. She also believes in the importance of continuous lifelong learning, especially in the current time of technology transformation for creating technology with purpose.