Miša Lukić is the founder and CEO of Brand Sapiens, an innovative startup that uses cutting-edge artificial intelligence to humanize brands and build authentic relationships with stakeholders. Based in Dubai, Brand Sapiens is a pioneer in creating meaningful engagement and trust through personalized, empathetic interactions.

He is also the founder of New Startegy, the first business design company in the region, which transforms business models through creative and innovative solutions. Together with his partner, Miša developed Business Sapiens, a proprietary methodology enabling sustainable growth through innovation.

With nearly three decades of experience, Miša has successfully led five marketing agencies across Eastern Europe and the Middle East. As the regional CEO of Publicis Group, he managed operations in 30 countries, including Central and Eastern Europe, the Baltics, Greece, Turkey, and Central Asia.

Recognized for his expertise and leadership, Miša has received numerous international awards, including the Manager of the Year award in 2016 from the Serbian Association of Managers and a Lifetime Achievement Award from the Serbian Association of Advertising Professionals.