Mr Dragan Lupšić is member of Coca-Cola HBC Senior Leadership team and manages the Public Affairs and Communications Sector.

He joined the Coca-Cola HBC team in 2010 as the head of the Legal Affairs Sector.
His vast international business experience and expertise is a result of a career in the company which operates in 28 countries at three continents.

Before that, he worked in Japan Tobacco International as Legal Manager and in U.S. Steel Serbiaas a Legal Advisor.

He graduated in law from the Faculty of Law, University of Belgrade and is also a Postgraduate in EU Competition Law na King's College London.

Dragan holds the position of an Untitled Governor of the AmCham Serbia Board of Governors and is a Vice-president of the National Alliance for Local Economic Development FCA NALED and the Serbian Association of Managers.

Owing to his leadership skills, together with a team of associates, he won the Andrew David Cup –the most prestigious award for the best results within the entire Coca-Cola HBC Group. He has also in the team that achieved the best results in Europe, as recognised by The Coca-Cola Company HeadQuarter Atlanta.

Many international and local awards, such as the Golden EWS (European Water Stewardship) certificate, Award for Corporate Volunteering and CSR Award, confirm objectives and high standards he has been avocating, both in buisness and the community and environment as a whole.

Among colleagues, Dragan is perceived as a highly skilled professional with strong core of business and moral values and appreciated for work, abilities and loyalty.

Married with one daughter.