Saša Marković serves as the General Manager of Coca-Cola HBC for Serbia and Montenegro. Prior his current role, Marković was the General Manager of Coca-Cola HBC Bulgaria, demonstrating his leadership skills across different markets.

He joined Coca-Cola HBC in 2020, initially as Sales Director for Serbia and Montenegro. In this role, Marković led the sales team to a record business recovery during the global pandemic, significantly contributing to the company's success.

Under his leadership, the Serbia and Montenegro business unit achieved outstanding results, earning the Coca-Cola Hellenic Group’s most prestigious award, the Andrew David in 2022.

Marković has extensive international experience in general management, sales, and marketing, having held executive positions in various multinational companies, while his expertise also extends to restructuring organizations, cultivating high-performing teams, and securing sustainable outcomes across several countries.

Saša Marković holds an Executive MBA in International Business from the University of Pittsburgh's Joseph M. Katz Graduate School of Business.