Sasa Popovic is the father of two children. He was born in Zrenjanin in 1980. Sasa completed his academic education at the Faculty of Technical Sciences in Novi Sad, where he got his master’s degree in electrotechnical engineering and computer science.

During his studies, Sasa began working as a programmer. He spent the first couple of years creating and developing software solutions for a company from the Netherlands based in Novi Sad. In 2008, he and his university colleague Vladan Ostojic founded the company Vega IT using their assets. They still own and manage Vega IT together.

Ever since becoming an entrepreneur, Sasa has encouraged leadership and entrepreneurship within the company. Heartcount, which is a tool that helps companies know how their employees feel at work, is a result of his years of experience of building a happy workplace at Vega IT.
 
Sasa’s caring for his colleagues and his emphasis on customer satisfaction, which he has devoted a significant portion of his working hours, has resulted in Vega IT’s annual growth of over 30% since its inception - in terms of income, profit and number of employees.