Andrea Radonjic works as the Public & Regulatory Affairs Manager in Coca-Cola HBC Serbia and Montenegro. She launched her profuse career after graduating from and earning BSc degree in International Business & Diplomacy and MSc degree in Marketing of the Deree College, Athens, Greece.

A step further in her education was the specialisation in media and advertising at the Faculty of Drama Arts, Belgrade. Andrea entered the business world in 2002, as a broker at Vernicos Yachts, Athens. After returning to Serbia, she continued her career in marketing and sales at Iksel-MPC Holding, Eurobank EFG and Metro Cash & Carry.

For more than 8 years, she worked as Marketing and Communications Director in General Motors/ Chevrolet for the region of Central & Eastern Europe.

In 2016, Andrea joined Coca-Cola HBC Serbia as the Public and Regulatory Affairs Manager in Serbia and Montenegro, where, owing to her expertise in numerous areas, she has made significant contribution to the enhancement of business operations.

Andrea actively contributes to the progress of the business climate in Serbia and Montenegro. As a member of the leading business organisations and task forces within the Ministry of Agriculture, she initiates improvements of the legal frameworks related to environmental protection, establishment of the packaging waste management system, etc.


She is the Vice-President of NALED’s Food and Agriculture Alliance, President of AmCham Serbia and Montenegro’s Environmental Committee and the President of SEPEN’s Board of Directors.

She speaks English, Russian, French and Greek.