Jelena Radović is a marketing expert with over 25 years of expertise in marketing, advertising, branding, digital marketing, social media strategies, and understanding the role of youth in the digital era. As the Managing Director of Pasaž Advertising over 18 years, she has led innovative campaigns, developed cutting-edge strategies, and worked with renowned brands such as Coca-Cola, L’Oréal Paris, Henkel, etc. She has also contributed to marketing and digital/media literacy initiatives within government and European Union projects. Her deep understanding of marketing trends, digital platforms, and customer behavior has positioned her as a trusted consultant in marketing, media, research, and management.

A pioneer in digital and media literacy, Jelena has been at the forefront of educating businesses and individuals on maximizing the potential of online platforms. Her expertise encompasses influence marketing, customer profiling, and crafting strategies tailored for both traditional and modern media channels. Her agency specializes in full-service marketing, online education, personal branding, and creating customized marketing plans for diverse audiences.

As a public speaker and educator, Jelena has delivered impactful training sessions on topics such as the commercial use of marketing, social media, online personal branding, and the role of digital tools in driving business growth. Her dedication to empowering communities through education is evident in her lectures and workshops on cyberbullying, internet safety, AI, and social media's role in career development. She is also the creator of a new type of cyberbullying, termed "Necro bullying," which targets deceased individuals online.

As a polyglot, Jelena communicates in more than four languages and is fluent in English and Russian, enhancing her ability to connect with global audiences and adapt to diverse cultural contexts.

Recognized for her innovative approach, Jelena won the prestigious UEPS award for marketing innovations in 2004. Her unique ability to merge strategic thinking with creative execution has established her as a leading expert in the marketing field, inspiring clients and audiences with her forward-thinking perspective.