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General Manager, SAS Adriatic
Following a stellar 15-year trajectory on complex sales, presales, and implementation engagements with the largest banks, telco operators, retailers, and public sector entities in Adriatic Region, Rosanda today is the Managing Director of SAS Institute, leading the business development, growth strategy and revenue performance of SAS in the region. Before that, she was covering different presales, implementation and development roles in SAS and ASSECO SEE.  

Rosanda is a highly motivated, customer focused leader, engaged in building high performing cross-functional teams, partnerships, and operations based on extensive IT and sales expertise. She focuses on the qualities of collaboration, talent management, added value creation and, above all, exceptional integrity, while being on top of multiple P&L, channels, and objectives at local, country, and regional level. Upon these values, she is the trusted advisor of business C-level executives, bridging the gap between management, IT and business lines in order to define appropriate solutions and help increase value by mapping business requirements to the correct skills, technology, resources, data and processes.

Her main areas of expertise are Customer Intelligence, AI, Data Management and Governance, and Digital Transformation. Over time, Rosanda has gained a holistic understanding of various business challenges through extensive experience in managing C-level business relationships. She holds MSc degree in Information Systems and Technologies from University of Belgrade, Faculty of Organizational Sciences.