Head of Marketing Data Intelligence, Direct Media
With over two decades of expertise in strategy design, marketing communication, and innovation, Goran has emerged as a revered advisor for eminent brands such as Delhaize Serbia, Coca-Cola, Banca Intesa, Raiffeisen Bank, Mercedes, Bambi, Google, Lidl, McDonald's, P&G, among others.
He was a co-founder of the IT venture Data Do. The pioneering initiatives of this company garnered financial backing from the Serbian Innovation Fund, the World Bank, and the EBRD. Data Do journey led the whole team to Direct Media, the company that recognized the potent synergy between their foundational marketing operations and the data-centric future envisaged by Data Do.
Before his tenure at Data Do, Goran served as the Research Director at GfK, a global conglomerate, where he was the Ambassador for knowledge sharing in southern Europe.
An internationally accredited expert in digital transformation, Goran also holds a prestigious role on the Board of Directors for Bird life Serbia.
His academic prowess is highlighted by securing the illustrious Chevening Scholarship from Great Britain for postgraduate studies in Marketing.
He teaches at the department of digital marketing at the FMK faculty. He also transfers his knowledge directly to clients, as well as at other educational institutions. His lectures uniquely address the fundamental question: 'Why do people buy”.
A recognized speaker, Goran has addressed audiences in over ten European cities. He is an esteemed member of the International Advertising Association Serbian Chapter and actively participates in the Effie Advertising Awards scoring committee in Serbia.