Iva Zečević has over 5 years of experience in B2B sales and marketing of software solutions.

She is employed at Blinking, a leader in the field of digital identity and customer onboarding, where she plays a dynamic and multifunctional role, actively contributing to the acquisition of new clients, expanding the company’s market presence, and strengthening its brand.

By collaborating with clients from various industries, including banking, telecommunications, insurance, and iGaming, Iva successfully identifies opportunities and helps them transfer and expand their offerings through online channels.

She holds a master’s degree in Marketing Management and Public Relations from the Faculty of Organizational Sciences, University of Belgrade. Her formal education, combined with hands-on experience in a startup environment, has enabled her to develop a wide range of skills and participate in innovative projects that enhance the efficiency of digital solution implementation and improve customer experience.

Her passion for innovation, creativity, and process improvement is reflected in her everyday work, where she successfully balances strategic and operational tasks. Her energy and dedication make her a key member of the team, whose contributions help Blinking maintain its position as a leader in the market of digital identification and customer onboarding solutions.